{"id":1680,"date":"2021-03-25T10:03:19","date_gmt":"2021-03-25T10:03:19","guid":{"rendered":"https:\/\/twlv20.com\/home\/?p=1680"},"modified":"2021-06-22T04:48:31","modified_gmt":"2021-06-22T04:48:31","slug":"8-things-to-know-about-ios-14-and-facebook","status":"publish","type":"post","link":"https:\/\/twlv20.com\/home\/8-things-to-know-about-ios-14-and-facebook\/","title":{"rendered":"8 Things to Know About iOS 14 and Facebook"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1680\" class=\"elementor elementor-1680\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fed0010 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"fed0010\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-882864e exad-glass-effect-no exad-sticky-section-no\" data-id=\"882864e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ff25a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"9ff25a4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f1fa27 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4f1fa27\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What the Update Means for your Ad Strategy<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b762d97 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"b762d97\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3a3c08 exad-glass-effect-no exad-sticky-section-no\" data-id=\"e3a3c08\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bfcb57d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"bfcb57d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-525f1f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"525f1f2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df5c2d8 exad-glass-effect-no exad-sticky-section-no\" data-id=\"df5c2d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63d213d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"63d213d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It\u2019s the modern-day clash of the titans as Apple and Facebook once again go head-to-head, this time over Apple\u2019s latest iOS update\u2026 14 (iOS 14.5, iPadOS 14.5, tvOS 14.5). While it\u2019s not exactly something new, this time it\u2019s all about user privacy and tracking. Apple is on a quest to limit automated tracking \u2013 app users will now need to opt- in or opt-out of tracking, giving user a say in how their data is collected and used. Specifically, In Facebook (and Facebook-owned Instagram), users will see a popup screen asking permission for any apps and websites owned by that company to \u201cAllow Tracking\u201d or \u201cAsk App Not to Track.\u201d Users now have more control, allowing them to take a more active role in how their data is used and how they are tracked.<\/span><\/p><p><span style=\"font-weight: 400;\">That seems like it would be a good thing, right? For the user, sure. But for the business who has to this point relied on Facebook advertising to bring in new leads, customers or sales? Not so much.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Let\u2019s look at eight things you need to know about this iOS Update and what it means for Facebook ads.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3674c2d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"3674c2d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-951453f exad-glass-effect-no exad-sticky-section-no\" data-id=\"951453f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7971fdb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7971fdb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><b>1. What\u2019s the big deal about an iOS update? <\/b>If you\u2019re an Apple user, you know these iOS updates happen all the time. So what\u2019s all the fuss about this one \u2013 magic number 14? It\u2019s all about data tracking permissions. Impacts ability to track events and behavior in response to an ad. Impacts the tracking pixel, targeting and retargeting, conversion and look-alike, even reporting, all of which depend on the tracking pixel. If a user opts out of tracking, the pixel is, in essence, useless. And if someone opts out, they will not see your ads anymore. <\/span><b><i>The pixel is the star in this controversy.<\/i><\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Here\u2019s what\u2019s happening in a nutshell: On the app\u2019s page in the App Store, users will learn from the developers how they plan to use your data, what they will collect, as well as what their privacy policy is. Apps will now have to get your permission to track you (location, email, advertising IDs, events) by you taking the action of opting-in.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Right now, this tracking issue is a factor mainly on mobile\u2026 if someone is taking action on a Facebook ad while on their desktop or laptop, the tracking pixel will (for now and presumably) still work as designed. But, it\u2019s important to understand that nearly three-quarters of all Facebook users access the app from a mobile device, as opposed to not even 2% accessing from a laptop or desktop. The percentage of people accessing the app from both \u2013 mobile and desktop \u2013 is not even 20%. So it stands to reason that mobile apps will be the hardest hit. Retargeting campaigns will be impacted, as well as the\u00a0 size of audience and how an ad campaign performs.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75dbd54 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"75dbd54\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-398a82c exad-glass-effect-no exad-sticky-section-no\" data-id=\"398a82c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04f9d69 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"04f9d69\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><b>2. Facebook seems to be panicking. <\/b> Or at least is concerned enough to launch a public reaction to the update, including a toolkit to help businesses share posts and videos (using #SpeakUpForSmall), along with a sort of petition <\/span><a href=\"https:\/\/www.facebook.com\/business\/apple-ios-14-speak-up-for-small-business\"><span style=\"font-weight: 400;\">page<\/span><\/a><span style=\"font-weight: 400;\"> where users can share their stories of how the update will negatively impact their business. Facebook is concerned about the impact on small businesses, citing, \u201cApple\u2019s new iOS14 policy requires apps to show a discouraging prompt that will prohibit collecting and sharing information that\u2019s essential for personalized advertising, unless users opt-in to Apple\u2019s terms.\u201d This will be done through a popup asking users to allow tracking of app and website activity, claiming it will lead to a better ad experience and also support the important small business segment. It will mean ad campaigns will be less effective, there will be less personalization and a predicted revenue drop of 50%.\u00a0<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59fc8b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"59fc8b6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2bf17a1 exad-glass-effect-no exad-sticky-section-no\" data-id=\"2bf17a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b9334d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1b9334d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><b>3. Small businesses will feel the pinch the most<\/b>, not the large corporations with millions of dollars in ad spend (which is an interesting perspective in which to frame #2, above). This update impacts the ever-important tracking pixel, targeting, retargeting, and smaller budgets, so businesses will need to optimize and target as much as possible. In essence, on Facebook, it will be harder to reach the target audience. The best alternative may prove to be turning to other advertising platforms.<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0b3a506 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"0b3a506\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8549711 exad-glass-effect-no exad-sticky-section-no\" data-id=\"8549711\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6c73a9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c6c73a9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><b>4. There will be fewer personalized ads for users<\/b>, especially those who opt out of tracking. Why? Because marketers will have fewer targeting options. Facebook will no longer see what actions those users take, including visiting a website, becoming a lead or making a purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f13abd6 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"f13abd6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d9108dd exad-glass-effect-no exad-sticky-section-no\" data-id=\"d9108dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-badcd52 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"badcd52\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><b>5. Event limits<\/b> are in place. There is now a limit of eight conversion events for a Facebook ad (pixel, custom conversions), including the ever important view webpage, add to cart, view content, purchase. Someone setting up an ad campaign will get to set and prioritize eight events per domain. Regardless of what the lead or customer does, Facebook will only report on the event that has been designated as the highest priority, even if multiple events happened.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-95ecdfe elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"95ecdfe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41c65cd exad-glass-effect-no exad-sticky-section-no\" data-id=\"41c65cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac5c58f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ac5c58f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><b>6. Marketers will be scrambling for effective workarounds.<\/b>\u00a0One such workaround would be to target ads to Android only, but that immediately cuts out the large segment of Apple users. Another option is to build campaigns that do not rely on the efficacy of the Facebook ad conversion. Ideally, businesses should focus on capturing lead generation information before building a Facebook ad campaign so that a custom audience can be created in Facebook. Markets also have the option for subscriptions or in-app payments.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54493b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"54493b7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e42b7ff exad-glass-effect-no exad-sticky-section-no\" data-id=\"e42b7ff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fbf4cc exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7fbf4cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><b>7. Facebook is not the only place to advertise<\/b>. There are other social media channels (YouTube, LinkedIn, Google, even TikTok\u2026 not Instagram, which is owned by Facebook and subject to the same policy). If you know your customer avatar and know where hang out, you can meet them where they are, removing the Facebook anxiety completely from your marketing arsenal.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f4d29e elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"6f4d29e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d4e913 exad-glass-effect-no exad-sticky-section-no\" data-id=\"8d4e913\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-badeccb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"badeccb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"font-weight: 400;\"><b>8. Steps you can take right now if you\u2019re advertising on Facebook:<\/b>\n<ol>\n \t<li aria-level=\"2\">The most important thing you can do is verify your domain in Facebook<\/li>\n \t<li aria-level=\"2\">Verify your pixel implementation on your website.<\/li>\n \t<li aria-level=\"2\">Choose and prioritize your eight events for tracking.<\/li>\n \t<li aria-level=\"2\">Examine any other tracking.<\/li>\n \t<li aria-level=\"2\">Find alternatives to Facebook. They\u2019re not the only game in town, and if you find yourself too constricted by the iOS 14 changes, you don\u2019t have to shut down you ad campaigns completely. There are alternatives and other platforms and strategies to use to find, target and engage with your audience.<\/li>\n \t<li aria-level=\"2\">Book a\u00a0<a href=\"https:\/\/form.jotform.com\/210071976399061\">free strategy session<\/a>\u00a0with Twlv20 to determine your best pivot strategy.<\/li>\n<\/ol>\nWhat do you think about this update? What concerns you the most? What workarounds or alternate campaigns are you planning? Let us know in the Comments.\n\nIn the meantime, carefully examine how you\u2019re advertising in Facebook (or by extension, Instagram) and prepare to make a shift. What you\u2019ve been doing \u2013 even if it\u2019s working and bringing great results \u2013 will not continue to bring you results. There\u2019s a lot to understand and navigate around with this iOS 14 update, but you don\u2019t have to do it alone. Contact us today\u2026 our team is ready to help with a\u00a0<a href=\"https:\/\/form.jotform.com\/210071976399061\">Free Strategy Session<\/a>\u00a0to discuss setting up a winning ad strategy.<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What the Update Means for your Ad Strategy It\u2019s the modern-day clash of the titans as Apple and Facebook once again go head-to-head, this time over Apple\u2019s latest iOS update\u2026 14 (iOS 14.5, iPadOS 14.5, tvOS 14.5). While it\u2019s not exactly something new, this time it\u2019s all about user privacy and tracking. Apple is on [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1710,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 Things to Know About iOS 14 and Facebook - TWLV20<\/title>\n<meta name=\"description\" content=\"%\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twlv20.com\/home\/8-things-to-know-about-ios-14-and-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Things to Know About iOS 14 and Facebook - 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