Email is a powerful tool for reaching your audience. But to stand out in a crowded inbox and convert readers into customers, you need email subject lines that stop your readers in their tracks. These lines are the gateways to your content. They play a critical role in your email marketing success.
Whether you’re a seasoned marketer or just starting, these tips are game changers in your email marketing game.
1) Create a Sense of Urgency
Example: “Last Chance: 50% Off Ends Tonight!”
👉 Why it works: Urgency taps into the fear of missing out (FOMO). When people believe they might miss a great deal, they are more likely to open your email. The time limit in the subject line encourages immediate action, driving higher open and conversion rates.
2) Use Personalization
Example: “John, Your Exclusive Offer Awaits!”
👉 Why it works: Personalization is a powerful tool in email marketing. By addressing the recipient by name, you make the email feel more intimate. It captures their attention and creates a sense of relevance, making them more likely to engage.
3) Ask a Provocative Question
Example: “Is Your Marketing Strategy Missing This Crucial Element?”
👉 Why it works: A well-crafted question piques the reader’s curiosity. It compels them to open the email to find the answer. Make sure the question is relevant to their pain points or interests for maximum impact.
4) Evoke Emotion
Example: “Experience Pure Joy: Unbox Your Happiness Today”
👉 Why it works: People make decisions based on emotions. By using emotional words in your subject line, you can trigger a response. In this example, the word “joy” conveys a positive emotion, making readers curious to explore further.
5) Offer a Solution to a Problem
Example: “Say Goodbye to Wrinkles with Our Revolutionary Cream”
👉 Why it works: When your subject line hints at solving a specific problem or need, it automatically resonates with the recipient. They open the email in hopes of finding a solution. Make sure your email content indeed addresses the issue mentioned.
6) Use Numbers and Lists
Example: “5 Proven Ways to Boost Your Website Traffic”
👉 Why it works: People love lists and numbers. They suggest a structured and easily digestible piece of content. By enumerating how many tips, steps, or benefits the email contains, you set clear expectations. Just like this listicle. 🙂
7) Leverage Social Proof
Example: “Join 10,000 Satisfied Customers – Here’s Why”
👉 Why it works: People often rely on the experiences of others to make decisions. By showcasing social proof in your subject line, you build trust and credibility. The number of satisfied customers acts as enough reason to open the email. It’s like joining the bandwagon.
8) Tease a Curiosity Gap
Example: “Discover the Secret Behind Our Record-Breaking Sales”
👉 Why it works: Curiosity gaps are the spaces between what people know and what they want to know. Using a subject line that hints at a secret or something hidden leaves readers intrigued, nudging them to uncover the information.
So remember, an enticing subject line will most likely make your reader open that important email from you. But it has to be supported by content that delivers on its promise.
Moreover, keep in mind that A/B testing is your best friend. Experiment with different subject lines to see which ones resonate the most with your audience. Over time, you’ll know what works and what doesn’t.
If you need help crafting compelling subject lines, TWLV20 can guide you. Do not hesitate to reach us through our socials or website. 🙂