These 8 Insider Secrets to Visually Stunning Emails Will Grab Your Reader’s Attention

Breaking news!

The number of emails people are receiving around the world is predicted to hit a staggering 333.2 billion in 2025. Emails are flooding corporate inboxes worldwide, with professionals juggling an average of 120 emails per day! Feel like you’re trying to make a splash in an ocean with the emails you send out? Keep reading to learn how to make your messages stand out in a very crowded inbox.

Despite the noise, email marketing still trumps social media, generating 40 times more leads and offering a handsome $42 return on every dollar spent.

Email marketing is the unsung hero of the digital world, a powerhouse strategy for customer acquisition and retention. The secret sauce? Highly engaging emails.

Visuals are the rockstars of the engagement world, accounting for 90% of the information sent to the brain and processed 60,000 times faster than text. An email with stunning visuals is like a peacock flaunting its feathers – it’s bound to attract attention.

In this post, we’ll guide you through the maze of creating visually appealing emails that are not just eye candy but also informative and easy to digest. Keep in mind, text-only emails have their place in your line-up and are still very effective tools, but visual emails are a great way to stand out and show your brand and creativity. Here are our top 8 tips:

1. The Color Code

Colors are the soul of your emails and can help them stand out. Stick to your brand colors to maintain consistency and sprinkle in some contrasting hues for added attention. While colors are essential for creating visually stunning emails, it’s important not to go overboard. Too many colors can overwhelm the reader and distract from the main message. Instead, opt for a few well-chosen splashes of color that complement each other and enhance the overall aesthetics of your email.

2. Font Finesse

While chasing style, don’t compromise on readability. When it comes to font choice, it’s best to opt for bold and clear fonts that are easy to read. These fonts ensure that your message is easily understood and that your audience can quickly grasp the information you’re trying to convey. Avoid using overly decorative or complex fonts that may hinder readability.

3. Picture Perfect

Images should harmonize with your text and tell a story at a glance. Opt for high-resolution images that are clear and crisp, as they contribute to the overall quality and professionalism of your email. However, it’s equally important to keep an eye on the file size of the images. Large image files can slow down email delivery and may even cause compatibility issues with certain email clients. By optimizing the file size of your images, you ensure smooth and efficient email delivery without compromising on visual quality.

4. Animated Attractions

GIFs and videos add a dash of excitement. And like all good things, we can never have enough of them. They’re sometimes larger in size than still images, so be sure to test how that will affect deliverability. When deciding to include a GIF or video in your email, ask yourself if it significantly enhances the message or provides valuable information that cannot be conveyed through other means. If the answer is yes, then it’s worth including.

5. The Balancing Act

Designing visually appealing emails is a balancing act between text and images. Too many images can overwhelm your audience. Aim for a 60:40 or, even better, 70:30 text-to-image ratio. Including too many images can create a cluttered and distracting email layout. However, choose those perfect hero images if your email is about showcasing a particular product. By maintaining a good balance of text to images, your audience can focus on the important information and make it easier for them to digest the content.

6. Pyramid Power

The inverted pyramid layout is a tried and tested formula for success. It’s like a treasure map, guiding your audience straight to the call to action at the bottom. It works wonders for single-message emails but can also be adapted for multiple messages. In this layout, the most important and compelling information is placed at the top of the email, immediately grabbing the reader’s attention. This includes the main message, key benefits, or any crucial details that you want to convey. By starting with the most important information, you ensure that even if the reader doesn’t scroll down, they still receive the core message.

7. Mobile Magic

With over 50% of emails read on mobile devices, your design needs to shine on smaller screens, too. Create a responsive design that fits all screens like a glove. This ensures that your email looks visually appealing, is easy to read, and maintains its functionality, regardless of whether it is viewed on a desktop computer, tablet, or smartphone. This enhances the user experience for mobile users and increases the chances of your email being read, understood, and acted upon, regardless of the device it is viewed on.

8. Signature Style

An email signature is like your digital handshake, adding a personal touch and fostering a strong bond with your customers. Incorporate your logo design in your email signature to reinforce your brand identity. This can contribute to building trust and credibility with your customers and business partners.

There you have it. Eight tips to take your emails to another level. Remember, a well-designed email is the heart of a successful campaign. It demands appealing aesthetics, a positive user experience, and your complete focus. These eight tips will help you navigate the exciting world of email design, enabling you to create eye-catching emails that make a splash in the ocean! Ready to make waves? Start designing!