Hello, digital rumor-mongers! Today, we’re going to spill the beans on the juiciest email marketing strategies to boost your conversions and make your subscribers gossip about your brand. From whispers to full-blown rumors, we’ve got you covered. Get ready to unleash the power of word of mouth as we delve into the world of email marketing tactics that will leave your future subscribers buzzing with excitement. We’re here to help create a stir. Let’s dive into this outrageous top 10 guide!
1. The Sly Subject Lines
Let’s face it, we all love juicy gossip, don’t we? Use that to your advantage and craft subject lines that arouse your subscribers’ curiosity. From the generic “Have You Heard the Latest?” to the most provocative “Secrets Revealed Inside,” your subject lines will have your subscribers itching to tap or click and uncover the latest news. Yes, it’s a strategic tactic of the spicy kind. And it works most of the time.
2. The Personalized Prying
Make it personal. The key to any successful email blast is to make it about them; your potential subscribers or buyers. Know your customer. What are their hidden desires? What do they yearn for? Tap into their urges. Tailor your emails to your subscribers’ interests, demographics, and behavior. Use that information to craft stories, sneak peeks, and exclusive content that will have them sharing with their friends and spreading the word. Remember, the more personal your email is, the more connection you create with your customer. Because it makes them feel special. Which they actually are, of course.
3. The Exclusive Excuse
Even if you have nothing on anything, if you create an exclusive, nothing gets the rumor grinder going like a limited edition special. Give your customers a sneak peek of upcoming products, services, or events before anyone else. Make them feel like they’re part of an elite group with insider knowledge. They’ll be excited and feel privileged, chomping at every bit, eager to share their secret intel with their friends and followers. In other words, create a scoop that will drive everyone crazy.
4. The SocMed Scandalous Virality
If you want a shout-out for everyone to know, social media is the place to be. Use your socials to spread the word. It is the perfect platform for salacious rumors. Blatantly include social media into your email marketing approach by urging your subscribers to share your content on their social channels. Why? Because everything is connected now. Create social media campaigns that have the potential to go viral and watch as your brand becomes the talk of the town. Remember, social media is the NEW word of mouth now, making your shout-out a thousand times louder.
5. The Controversial Conversation
Controversy creates conversation, and conversation spawns rumors. Spark provocative discussions in your emails by addressing hot-button topics or taking a stance on current events. Spur a debate. Encourage dissent. Induce a sense of concern and inclusiveness. Your subscribers will be buzzing with excitement, eager to share their opinions with their social circles. If you get them all riled up, that means you’re doing something right.
6. The Gossip Girl (or Guy)
In the world of fake news, a reliable source is everything. With every controversy, topic, or listicle, make sure you inject facts. Vet your own rumor. Make it sound credible. Make your brand the go-to kind for insider knowledge by creating a persona that embodies the credible source. Use wit to keep your subscribers entertained while sharing exclusive information that they won’t find anywhere else. Exclusivity and credibility are the keys to a successful email blast.
7. The Cryptic Clue
Like show business blind items, hiding clues in your emails will challenge your subscribers. Do not give everything away just yet. Leave much for the imagination. Make them work for their exclusive by rewarding them with select information, limited access, and special discounts. The mystery and intrigue will keep them hooked. Practice restraint. Hold back, but not too much. Give some details, but not too inclusive. Strike a balance between enigmatic and direct.
8. The Sensational Scandal
Sometimes, you need to create a scandal to get the news spreading. If your brand can support it, create controversy or outrageous campaigns that will shock and surprise your subscribers. For example, if you’re selling Wonderbra, cite a sensational celebrity wardrobe malfunction on the red carpet and how that will never happen if you’re wearing Wonderbra. It’s visual, gossip-worthy, and scandalous. But true. Whether it’s a publicity stunt, a social media challenge, or an outlandish product launch, the more sensational, the better.
9. The Controversial Conspiracy Theory
While not all email campaigns can jump on the conspiracy wagon, it is a proven fact that people like a good conspiracy theory. If your product merits this approach, by all means, try this tactic. Dive into controversial topics that spark debates and intrigue your audience. Share bold opinions, thought-provoking content, or unconventional ideas that challenge the norm. Walk the line without crossing it and still being respectful. Just be prepared for the storm of discussions and rumors that will follow. But in the end, if you have them talking about a topic that is directly associated with your brand or product, your job is done.
10. The Unforgettable Finale
And lastly, end your email campaigns with a loud bang! Leave your potential subscribers with an unforgettable cliffhanger that compels them to take action. Whether it’s an exclusive offer expiring soon or a sneak peek at an upcoming product launch, the sense of urgency should be apparent. You should be in full control at this point. Remember, you are creating a need and reason for them to believe your product or service.
Like convincing people that these 10 email marketing strategies are effective in boosting conversions. Making your readers talk about your product or what they have just read and sharing it like there’s no tomorrow makes for a very effective email blast.
If you want to learn more about these 10 tips, Twlv20 can help you create a sensational email campaign. Give us a call, send an email, or give a shout-out on one of our socials.