A brand’s graphic design is critical since it acts as a visual ambassador communicating your values and the quality of your service while promoting credibility and familiarity. It plays a huge role in your marketing strategy, which is why it is important to make sure that you churn out consistent and relevant designs, may it be for print or web use.
Unlike the graphics tailored for the web, the design settings used for print are different to ensure that all assets will be fully scalable and that the printed colors will match your brand standards. This covers items such as flyers, posters, brochures, business cards, stickers, book covers, and t-shirts.
Below is a step-by-step guide to help you create a well-written print design blueprint for your project.
- Submit a new request from your portal and complete the intake form, starting with the name of your project. Always try to craft concise names that will reflect what the project is all about.
- If you have an established Brand Guide you would like to link, choose its name from the dropdown list. For more information on how it works, click here.
- On the open-ended description box, write down the visual direction and exact design style you want to produce. You must also specify the following in bullet form:
- Paper type or printing surfaces
- Bleed area
- File types (specify if you want the final output to be in .TIFF, .EPS, .JPG, .PNG, .SVG, .PDF, .PSD, .AI)
- Assets that you want to re-use from your linked Brand Guide
- For your aesthetic preferences, you are free to link reference materials to provide our designer with that concept that you would like us to draw inspiration from
- If you would like to add some text, upload the file containing the lines you want to be included.
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